Final for Digital Snow Art Contest:

One last Step to Success

Snow Art Logo

The last clue will be announced on February 20th, and the last step on February 28th: Then, the winner of the spectacular TYROLIA guessing game will be known. TYROLIA conquers new territories and brings fun to Facebook with the guessing game “TYROLIA Snow Art Contest”. Simon Beck’s Snow Art is orchestrated and rolled into a spectacular Facebook contest. Step by Step, TYROLIA led its followers to the correct estimation of how many steps were taken to draw a gigantic logo into the snow. To play, anyone can just take a wild guess. If you enter by February 28th your educated guess could be worth a very exclusive prize!
Details can be found on http://www.tyrolia.com/snowartcontest

Schwechat, February 20, 2015. – We are now on the home stretch of the TYROLIA challenge! A sense of proportion and estimation are the key to success in the Snow Art Contest. Can you guess how many steps artist Simon Beck took in order to draw his monumental TYROLIA snow art logo in the mountainside of the Tyrolean Alps?

Mysterious Snow Patterns in Austria
Gigantic snow art pieces of geometrical patterns are the trademark of the British artist Simon Beck. Volatile art pieces, drawn step by step into the snow – are truly spectacular but fleeting, until now. Last December, Simon Beck teamed up with TYROLIA and the modern digital art magazine PICKS to produce a movie clip about his art. The movie is a piece of art in itself. “First steps” also for TYROLIA, since the leading ski binding manufacturer enters new territory by sponsoring an art project.

Sneak-Preview:
Some scenes from the extensive footage are already available on TYROLIA’s Facebook page at www.facebook.com/Tyroliabindings. The clip provides clues to make an educated guess and take part in the Snow Art Contest – and more behind the scenes from the Making-Of will follow over the next weeks. The final movie – sponsored by TYROLIA – was released on YouTube in early February with applause from winter sports enthusiasts, admirers of Simon Beck’s Snow Art as well as art and film professionals worldwide.

Win a Priceless and Exclusive Prize: Brand new AAAmbition Carbon AT Bindings!
The first prize in the TYROLIA Snow Art Contest is priceless – because it is not available before winter season 2015/16. The person who will guess the closest to the right answer will win the AAAmbition Carbon AT binding, with significantly reduced weight, thanks to the high-tech material Carbon©. These Austrian-made bindings are 200 g lighter, yet offer all proven safety and downhill performance features expected from the market leader TYROLIA. The winner of the TYROLIA Snow Art Contest will have the opportunity to test these bindings before everybody else on earth! Snow Art Contest

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ACCESS ALL AREAS

TYROLIA supports snow art project of Simon Beck

Simon Beck's impressive snow art pieces

56years old British artist Simon Beck became internationally famous by stumping huge pictures in the snow. Now he is leaving his home base Les Arcs/ France to shoot a documentary clip of his work together with the young creative from PICKS, an Austrian based platform for media art content. Global market leader for ski bindings, Tyrolia, initiated the project. With this cooperation, the company based in Schwechat/Austria, opens up completely new paths in terms of advertising and PR.

Kühtai, December 2014. Could be airfields for UFOs, could be the result of bizarre weather phenomenons or an advertising campaign of a tourism area. In fact, the huge pictures in the snow are the result of exact geometric calculations, detailed planning and hours and hours of stumping by snow artist Simon Beck. Initiated by ski binding producer TYROLIA, the France based Brit, who fascinates more than 300.000 fb-followers, realizes his innovative but rapidly fading “snow art” in the landscape of Kühtai/Tyrol. The shoot takes place mid of December and is the first art project of Simon Beck in Austria.

Because his art is quite transient for weather reasons and hard to document, the former engineer and sportsman was looking for partners, who could “preserve” his work for eternity in an extraordinary way – and found them in Austria

PICKS makes it happen
Together with the young founders of the innovative multimedia art magazine PICKS, Simon Becks aim is not just to create a documentary of his actual art piece, but also to set the creation of his pictures in a new context. The clips, that PICKS produces together with international creatives (and about them), are art-pieces by themselves. “Until now, I was always stressed by the pressure caused by skiers, snow groomers or the weather – they often destroy snow art by accident, before its even finished or not yet photographed”, says Simon Beck. But for him, this cooperation is the beginning of a new age of documentary.

PICKS has reached an impressive standing within the young artist scene in a very short period of time by spreading art-content via social networks around the world. PICKS produces digital content – such as videos, photos and interactive games and offers artists a broad audience. Since 2014, the platform operates online and already set up cooperations with established festivals like Elevate, Art Unanchored, Living Streets, e.g.. PICKS was formed from a team of Austrian creatives and became an international network of well-known artists. “The snow art project brings our work to the next level”, say platform-initiators Samuel Traber and Heinz Ploder. “The opportunity to realize a cooperation between Simon Beck and PICKS and to place this content on the market, is fascinating.”

TYROLIA in ski touring
From 2013/2014, with the launch of the new binding product AAAmbition as part of the AAA-series, TYROLIA (re)established the brand on the ski touring market. Ski touring recently became more and more popular among alpine skiers as well. This binding completes the touring range of TYROLIA, which also includes the TYROLIA AAAdrenalin binding for freeriding (awarded as “best ski binding in 2013”) and the AAAttack binding for free skiers. With this range, TYROLIA covers all sorts of bindings for all areas of alpine and back country skiing. “Following our claim “Access all areas” we decided to support this innovative art-project”, says Ulrike Unterberger, head of marketing and communications, Tyrolia. “It is a strong way of showing the fascination of Back Country activities on an international level.”
Kühtai goes art

An additional cooperation partner on this project is the tourism board of skiing resort Kühtai in Tyrol/Austria, which supports the production team on the venue. “This project is an international and creative way of advertising for the region and offers a new and innovative way of getting in touch with a young target group”, says Arthur Krasovic, head of tourism board Kühtai.

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