AAA-SERIES

New Ambitions

AAATTACK, AAAMBITION, AND LOTS OF AAADRENALINACCESS ALL AREAS!

TYROLIA puts the emphasis on the human factor: on people, experiences, motivations and most importantly, on emotions. Ambitious individuals aiming for extraordinary accomplishments and brimming with energy, require products that can bring their dreams to reality. This is featured in TYROLIA’s brand new design for the AAA-series. The AAAd- renalin Freeride binding with walking mechanism, the AAAttack binding for perfect Park&Pipe action, and the AAAmbtion AT binding form a winning combination. The ski binding manufacturer TYROLIA truly provides access to all areas for mountain fanatics.

Following last season’s theme „I was Here“, the new marketing concept is expanded and focuses once more on skiers, especially their emotions, their experiences, and their energy. Electrifying graphics infuse energy and emotion into an outstanding triple-A campaign – with AAAttack, AAAmbition, and AAAdrenalin!