Innovations

AAA Series

Throughout the 2013/14 ski season, “I was here” was the central mantra of the TYROLIA AAA-Series marketing campaign. With a new concept linked to the previous theme, TYROLIA expands to put the human being once more at center stage.

A new movement in skiing fuels the season’s opening; a special vibe that puts the focus on people, their experience, their motivation and most importantly, on their emotion. Certain ambitious individuals, those willing to achieve extraordinary accomplishments, unleash special energy and require products that can bring their dreams to reality. Product perfection or ideals may seem great, but only a devoted person can leave the mainstream behind by setting new boundaries. We at Tyrolia want to make this as exciting and easy as possible, but also ensure ultimate safety and security. It is only once sparks fly between man and machine that a product and its user truly find each other. Only in that moment is the goal to “Access All Areas” a reality.

Microsite:

The launched AAA-Series microsite stays online! On this platform you have the opportunity to get all the information about the AAAmbition, AAAttack and AAAdrenalin bindings and to join the AAA-Series exclusive community.